5. Customer Relationship Manager A customer relationship manager uses data to understand how customers interact with the business and proposes solutions to improve the customer experience to increase loyalty. The tech side: Interprets data collected from customer behavior, analyzes the brand’s online reputation and user experience, has the know-how to drive sales growth. The hospitality side: Focuses on creating excellent customer experiences, a sense of humanity and community, strategies to improve customer retention and build the organization. 4. E-commerce manager An e-commerce manager helps retail brands build their online presence and sell to customers through their websites. The tech side: Knows how to do website development and optimization, analysis of e-commerce functions on a website, and analysis of competitor sites. The hospitality side: Increases sales and customer satisfaction by creating an experience designed around the customer, making clients feel valued, and encouraging brand loyalty. As you can see, there’s a growing need for professionals who have both technology and hospitality skills, and EHL is working to prepare graduates for that demand. With two 6-month internships during its bachelor program, plus an innovation hub, business incubator, and a student consulting project, EHL offers its students the opportunity to explore these opportunities in various industries. But how does hospitality connect to technology innovation? Read our student story. → Student Story, next page STUDENT STORY Connecting hospitality & technology innovation Elliot Morrisod studied on EHL’s Bachelor of Science in International Hospitality Management and completed a tech internship in Palo Alto, California. He had always been passionate about technology and innovation and the hospitality studies at EHL allowed him to combine several of his passions into an exciting study program and future career path. This is the story of his internship at Swisscom Cloud Lab Ltd., an outpost of Swisscom. His internship role and responsibilities I am the Innovation Manager for my administrative internship. My tasks vary, but I am primarily in charge of discovering current trends in the tech market and suggesting innovations for Swisscom in Switzerland. For the first month, I was in charge of organizing our annual Startup Challenge, where we bring CEOs of five Startups from Switzerland to Palo Alto in order to give them a business acceleration program in one week. How EHL prepared him for this work I would say the first aspect that really has helped me is the international aspect of EHL. The Silicon Valley is widely international, which means that you meet people from abroad every day. You have to be open-minded and EHL teaches you this aspect very well… and I am able to apply a lot of the hospitality theory I learned. His advice for students considering this path I will just say that the ambiance and the atmosphere in general at EHL are absolutely unique and you won’t find those elsewhere. Every semester, you have more than a hundred companies coming on campus to find new talents and new interns, this is incredible. And wherever you travel, you can be sure that people will know about our school. If you ’re interested in studying at EHL, think no more, I guarantee that you will not regret it.
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