March 2024

39 38 AI and ChatGPT: How will it change the careers of the future? ARTICLE BY Campus Magazine ChatGPT is only the tip of the artificial intelligence (AI) iceberg. There are hundreds, if not thousands, of new AI tools released every month and they ’re automating almost every task humans can do, only better. For some people it ’s exciting , while for others who see themselves as vulnerable, it feels like they ’re an unwilling star in an ominous episode of Black Mirror. While AI affects all of us differently, it ’s creating unique challenges for university graduates seeking employment in fields where technology is already making employees irrelevant to a company ’s success. For example, the recent strikes involving the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) highlight the issues of human roles potentially being replicated by AI. Are they right to be worried? Yes. Are the companies right to use technology? Also, yes. So the question is, how can we preserve a sense of our own utility in a world where technological progress seems to be striving to render humans obsolete? AI is already all around us In today ’s world of business, AI systems already perform administrative tasks and data crunching faster and more cost-efficiently than any human. Predictive analytics help brands forecast customer behaviour and model market trends in order to develop more effective marketing strategies. In the media industry, AI-powered software is writing press releases and marketing taglines. Even the Associated Press is using AI to increase its output of news stories by 1,400%. You might not realise it, but nowhere is AI more prevalent than in the service industry. In the travel and hospitality industry, one of the most obvious benefits is the ability to quickly generate flexible pricing models for hotels and airlines based on traveller data. Even AI tools like ChatGPT are being used by companies like Expedia for travel planning. AI has also been rolled out at fast-food chains, and not just at self-service kiosks. For instance, Shake Shack used AI to create dairy-free, plantbased desserts by analysing animal-based dairy on a molecular level and replacing them with plant-based molecules that mimicked the original. However, it ’s essential to note that there’s a big difference in the level of automation between a fast-food company where efficiency and affordability are paramount, and high-end businesses catering to customers seeking exceptional experiences and services. This is where human interaction and the knowledge to leverage on AI become integral. [...] Continue reading on campus.sg or ehl.edu Read full article on EHL Blog → hospitalityinsights.ehl.edu/ The future is human According to an Institute For The Future (IFTF) report, 85% of the jobs that will exist in 2030 haven’t even been invented yet. However, one thing is for sure: AI will be more prevalent in most, if not all, of those roles. But viewing AI as a “race against the machines” overlooks the significance of human soft skills in a future where AI is ubiquitous. AI is undoubtedly improving business processes and workflows, but knowing how to use it to streamline processes is where the human touch is required. And this is where soft skills become non-negotiable. Forbes asserts that cultivating soft skills – including resilience, emotional intelligence, effective communication, and productivity – is far more crucial for future-proofing one’s career compared to hard skills. A recent American research revealed that 91% of management positions prioritise soft skills as the most sought-after qualifications. Because soft skills paired with great know-how is what defines the most successful people who enjoy the most mobility and opportunities during their careers. With over 120 years of teaching hospitality management, EHL recognises the need to cultivate essential soft skills to generate added value for customers and employees alike. Its students acquire soft skills through innovative methods such as simulation games, and have the opportunity to benefit from an education in both Europe and Asia, with internship opportunities that span the globe. Based in Switzerland with a campus in Singapore, EHL’s BSc in International Hospitality Management programme not only focuses on developing leadership skills that go beyond business knowledge and tech capabilities, but also with human- centric sensitivity guided by the principle that “ humans are our most important asset in service.” EHL’s curriculum reflects a commitment to both digital innovation as well as preservation of human-centric themes: the creation of a community, social accountability, a sense of purpose and belonging. This is how EHL sets its students apart from other business school graduates, preparing them for a career in an ever-evolving world that ’s driven by AI’s transformative impact. Discover EHL Bachelor on →.ehl.edu/bachelor

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