Maria Ramstad Kristiansen is Head of Marketing & Student Recruitment at SHL Schweizerische Hotelfachschule Luzern, Switzerland. SHL is one of the two original Hotel Management Schools in Switzerland and offers one of the only two Bachelor of Science in Hospitality Management degrees in Switzerland accredited by the Swiss federal government and in compliance with the Bologna Declaration, as well as the regarded Swiss Diploma Dipl. Hoteliere-Gastronomin / Hotelier-Gastronom HF. delivers actionable insights that come from various types of guest and customer interaction. Virtual reality, recognition technology, augmented reality offer endless opportunities for innovation Technology offers an endless arsenal of tools and concepts for innovation and to stay relevant in business. In a fast-paced digital world, one of the most challenging questions is how to turn the future into reality by delivering real value to customers and guests. Hospitality students don’t need to be tech wizards. They learn to orchestrate people, teams, organisations and technologies and to create cultures that drive innovation. A hospitality business management degree does not only impart future managers, leaders and entrepreneurs with a multifaceted set of hard and soft skills, but also advances highly valuable business capabilities in digitalization and technology. Learning new technological skills is essential, but it all starts with having a digital mindset. Hospitality students are trained with a set of attitudes and behaviours enabling them to understand how technologies open vast opportunities and how to create a continuous learning environment. They develop an understanding of change being a constant which impacts organisations, companies, teams, people’s competencies and how the digitally driven world alters guests’ and customers’ needs and expectations as well as the customer journey. Small data management experts Big data seems to have become the new currency in business. Spending so much time searching for significant data and insights, often leads to the most valuable data being forgotten- the data from various small data resources In today’s world, many services and products are already delivered by apps, ServiceRobots, applications, systems and platforms controlled and automated by artificial intelligence (AI) and driven by advanced analytics. Various touchpoints and physical spaces, where guest and customer interactions take place, will be increasingly digitized and transformed. Technology in hospitality education starts with a digital mindset Hospitality students gain a professional understanding how to utilize small and big data, analytics and how organisations are challenged by a world of algorithms, cloud, AI, and various other technologies and concepts. How technology is shaping classroom of the future Technology is shaping classrooms fundamentally in terms of how students learn, as well as what they learn. The future classroom will be a world full of new learning practices, where the impact of digitalization on what students learn will be significant. In the highly competitive hospitality sector, technology is essential for all companies operating in the industry. Students study the latest technology trends, how to develop strategies and concepts and how to select and implement digital tools and solutions for a specific business environment. Globally recognised as the leader in service personalisation Personalisation is a powerful concept. According to Forbes Magazine (forbes.com). 80% of consumers are more likely to purchase from a brand that provides personalised experiences. If one sector is globally recognised as the leader in personalised guest services and experiences, it’s the hospitality industry. Technology and digitalization open the door to new opportunities for attractive concepts of personalisation throughout the entire physical and virtual customer journey. shl.ch info.shl.ch/hospitality/bachelor More about SHL and the Bachelor of Science in Hospitality Management In many cases, small data drives innovation and creativity by seemingly observing customer and guest behaviour and paying attention to details in daily business. Hospitality students not only learn to manage big and small data, but also to drive innovation. ‘83% of consumers are willing to share their data to create a more a personalized experience.’ - Accenture ” ”
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